Be visible.
Be visible at the exact moment sailors decide.
Make your coastal business part of the sailing journey.
Buoyfriend brings clarity and structure to the bays, marinas and coastal destinations sailors rely on, helping them find exactly what they need as their journey unfolds.
What sailors look for throughout their journey?
…and many other coastal businesses.
Why it works
Naturally filtered audience with unmatched conversion potential.
Always in the right context
Your business appears inside a clean, neutral map designed specifically for nautical guests, focused, relevant and free of noise
A high-value filtered audience
Everyone who sees your location is already in your bay or planning to visit it. No wasted impressions, no irrelevant clicks, no broad targeting.
Naturally perfect timing
Buoyfriend places your business exactly where and when sailor decisions begin.
Your digital profile, built for sailors
Your full location page
Sailors see more, trust more and choose faster when your business has a complete profile.
Enhanced map popup and full page are available in the paid plan.
Map popup
Your first touch point on the map. Designed for instant recognition.
Simple transparent pricing
Designed for all coastal businesses.
Season pass
Full page + premium visibility
119 €
/season (ex. VAT)
(Equivalent to ~9.9 €/month)
Setup included
Cancel anytime before renewal
Includes:
Map popup
Full profile page
Photos
Description
Menu or services
Opening hours
Navigation point
Contact links
Data updates
Priority onboarding
Monthly plan
Full page + premium visibility
29 €
/month (ex. VAT)
+49 € one-time setup fee
Cancel anytime (Monthly recurring)
Includes:
Map popup
Full profile page
Photos
Description
Menu or services
Opening hours
Navigation point
Contact links
Data updates
Free Listing
Basic presence on the map
0 €
/month (ex. VAT)
Upgrade anytime
Includes:
Map popup
Name
Category
Location
Phone contact
Why Buoyfriend is worth it
Five reasons Businesses stay with us once they join
Visibility at the exact moment sailors need you
Sailors make decisions when they arrive, anchor,moor or plan the next day. They look for food, supplies, water, repairs and essentials in real time. No advertising platform can target this moment. Buoyfriend can, because it is built on mooring locations.
More effective than paid ads
Most businesses spend more on a single week of Facebook or Google ads than on a full Season Pass. Here you get visibility all season long, without ongoing campaigns, budgets or management.
No marketing work for you
We create your page, prepare your content, set your navigation point and manage updates for you. No ads to set up. No analytics to interpret. No optimisation. You focus on your guests — we handle everything else.
Your profile replaces a website
Photos, description, menu or services, opening hours, navigation point and contacts are all presented in a clean, mobile-first page. Most businesses pay more for yearly website maintenance than for a full Buoyfriend season.
Collective reach you cannot achieve alone
Buoyfriend promotes the entire map, not individual businesses. You benefit from a shared ecosystem, when sailors explore a bay, your location appears naturally in their journey.
Ready to get discovered by sailors?
FAQs
Answers to frequently asked questions from the field.
Can I switch plans later?
Absolutely, Buoyfriend was built with flexibility in mind.
Do we need my own website?
No. In practice, your Buoyfriend page is often all you need.
How long does the setup take?
Usually 1–2 days.
Do I need to manage anything myself?
No. You focus on your guests, we take care of everything else.
Is there any contract or long-term commitment?
No. Full flexibility, no contract.
How do sailors contact me?
Direct. No middlemen, no commissions.
Can I appear in multiple bays or locations?
Yes. One business, multiple locations on a single page.
Haven’t found the answer?
Ask BuoyfriendStart today
Put your business on the sailors’ map.